Outdoor advertising campaigns : billboards and more..

Outdoor advertising has always produced high recall rates and built brand recognition especially in this day and age of information. A great message stands out and makes an impact; that advertising is distinctive and cannot be dismissed.

Digital out-of-home (OOH) advertising allows brands to interact directly with consumers and may even provide live weather or traffic updates. This customization, which was only accessible through the internet ads, is now also possible with OOH campaigns.

The Power of Creativity

With the increasing number of digital options for consumers, capturing their attention takes creativity and flair. Designing outdoor ads can pull in the crowds to make them more engaged with your brand.

Creative options could be QR codes to convert passive advertisements into clickable screens that bring visitors to the online content, promotions or AR experiences. Also, these features can be used to monitor user behaviours and gather important consumer information.

Storytelling is another good technique to get your viewers to remember the ad. From billboards that narrate as people drive by to an outdoor billboard that looks like a leering but regal sculpture, storytelling ads can make people feel something – which is how you get more sales for your products and services.

The Variability of Digital Billboards

Outdoor advertising campaigns are an effective way to build support for your campaign, inform voters about its issues, and reach a wider audience. With digital billboards becoming popular, legions of sign painters were put out of work; but thanks to innovative creativity such as billboard designs that draw the eye with clever and eye-catching ads have now been created which have become talked about, photographed, written about and shared on social media sites worldwide.

Using 3D imagery, animated billboards will extend the dwell time to increase brand recall and response, which means a higher brand recall and response rate. And can be integrated with larger digital marketing campaigns for a seamless platform cross-channel shopping experience.

Another great feature of digital billboards is that they also have the ability to analyze data in real-time and companies can see how well their ads are performing and where they’d be best placed in the future. Retargeting also utilizes this real-time information, targeting those consumers who might have viewed your ad but failed to click.

The Power of Data-Based Targeting.

Outdoor advertising continues to be a success and 71% of consumers find billboards and other outdoor advertising to be better than their competition.

Outdoor advertising can leverage data in several ways. Data can help advertisers understand their customers by determining demographics and behaviors for better campaigns. Analytics can also help advertisers identify where an ad placement would be most effective, as well as develop more eye-catching imagery that gets passersby’s attention.

Likewise, data can also be used to monitor consumer behavior. By way of example, using mobile IDs, advertisers can monitor how many times viewers of an outdoor campaign use their smartphones to access related digital content. This confirms that such campaigns are valuable.

How Outdoor Advertising Works in the Classroom?

Outdoor advertising still works, even as it is replaced by more and more social media. A combination of outdoor and other media will always beat out one on one.

The secret sauce for an outdoor campaign success is to have a messaging that gets straight to your target customers – not just schools looking to attract new students and establish community.

Outdoor advertising is an emotive way for nonprofits to engage local communities. The ALS Association, for example, relied on outdoor advertisements as part of its moving truck project to illustrate just how destructive ALS is for individuals and families.

Another strategy is to pair outdoor advertising with cultural or seasonal activities, which generate a sense of immediate urgency and boost response rates. At the very end of the day, it’s all about setting attainable campaign goals — such as the number of leads you have received due to your campaign; the number of leads sold; the number of sales, or subscribers, you have gained because of all this.