August 19, 2022

Campaign Marketing Online

Online Marketing Techniques

Business

3 min read

Tax Deductible Expenses

August 19, 2022 Brody Logan
You can deduct most of your employee expenses when it comes to your tax return, so long as the cost is business-related. Employees' salaries and benefits are tax deductible, as are their children and spouses' wages. You can also deduct...

Four Ways to Keep Your Business Competitive

August 16, 2022 Brody Logan

Business In Focus Webinar Series

August 11, 2022 Brody Logan

What is an Equity Share? Common Misconceptions About Equity Shares

August 10, 2022 Brody Logan

The Benefits of Business Process Outsourcing

August 5, 2022 Brody Logan

Branding

3 min read

How to Apply For the Amazon Brand Registry

October 10, 2021 Tyler
To apply for the Amazon Brand Registry, first you must verify your identity. After verifying your identity, you will receive a case number code that you must enter into the Case Log in your Seller Central dashboard. You should then...
3 min read

How Product Positioning Can Help Your Business

August 2, 2021 Tyler
Successful product positioning requires an integrated approach across departments and channels. The brand voice used should be consistent across all advertising campaigns, sales pitches, customer support emails, and on-brand product tours. It should also include messages in-product. In-brand messages can...
2 min read

Brand Extension – Why Brand Extension Is a Good Idea

July 18, 2021 Tyler
The success of a brand extension depends on the resources and capabilities of the business. These resources include the company's financials, team capabilities, and key stakeholders. If resources are limited, the business can partner with another company to develop the...
3 min read

Brand Value and Brand Equity

April 11, 2021 Tyler
In the world of branding, brands play an important role in differentiating one company from another. Brands with a unique value proposition will attract more customers. Identifying core brand values is essential for creating a community and culture that customers...
3 min read

Logo Design Tips – 7 Things to Keep in Mind When Creating a Logo

March 7, 2021 Tyler
If you're looking for some tips on how to design a logo, look no further. These tips can help you create a brand identity that reflects the qualities of your business. Whether you're trying to promote a product or service,...
2 min read

How to Make a Logo

January 20, 2021 Tyler
The basic rules of good logo design are to keep it simple, recognizable, memorable, and timeless. It also needs to work well in a variety of forms - from a web icon to signage on a building. If you are...

Marketing

3 min read

Content Marketing Metrics and Analytics

August 1, 2022 Brody Logan
2 min read

The Definition of Marketing

June 19, 2022 Brody Logan
3 min read

Examples of Experiential Marketing

January 7, 2022 Tyler
3 min read

What Does a Marketing Specialist Do?

November 26, 2021 Tyler
3 min read

How to Get the Most Out of Your SEM Marketing Efforts

September 8, 2021 Tyler

Startup

3 min read

Working For a Start-Up Company

February 7, 2022 Tyler
2 min read

How to Invest in Startups

September 29, 2021 Tyler
2 min read

The Best Startups in the World

July 9, 2021 Tyler
2 min read

Startup Ideas – How to Find the Best Ideas For Your Business

April 10, 2021 Tyler
3 min read

How to Survive a Time of Uncertainty

February 14, 2021 Tyler

Trade Show

2 min read

How to Promote Yourself at Fashion Trade Shows

January 3, 2022 Tyler
If you are a newcomer to fashion trade shows, it can be daunting. Once you get through the show, you need to relax and enjoy some drinks with new contacts. After all, first impressions count! While wearing the right fashions...
2 min read

Creative Ways to Decorate Your Exhibition Booth

November 12, 2021 Tyler
When you are ready to design your exhibition booth, you must be mindful of your brand's image and its target audience. In addition to maximizing visibility, your booth should be aesthetically pleasing to attract new customers and attract potential clients....
2 min read

Vision Expo West

August 9, 2021 Tyler
The annual International Vision Expo West will bring together more than 400 companies and ophthalmic professionals to celebrate the latest trends and technologies in the eyecare and eyewear industries. Featuring over 190,000 square feet of exhibition space, the conference will...
3 min read

How to Host a Virtual Trade Show

March 19, 2021 Tyler
If you're considering hosting your own virtual trade show, you've probably wondered how to get started. There are a few things to keep in mind. One, you need to know your target audience well. Using informational hotspots is an effective...
2 min read

Hannover Fair – Deepen Your Knowledge on Innovative Solutions and Generate New Business Contacts

January 14, 2021 Tyler
The Hannover Messe is the largest trade fair in the world. Its various sectors cover all fields of industrial technology. You can deepen your knowledge on innovative solutions while generating new business contacts. This fair is the perfect place to...

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