Business
November 23, 2023
Brody Logan
Outsourcing can be a cost-cutting solution that allows companies to focus on what matters - their core products or services that allow them to remain competitive in the marketplace. However, outsourcing may also have some disadvantages; here are a few:... Branding
August 18, 2023
Brody Logan
Building a strong brand identity takes time and strategy, but the payoff can be huge. Learn how to make your company stand out in a crowded market. Effective brand positioning requires moving the needle from how customers see your business...
October 10, 2021
Tyler
To apply for the Amazon Brand Registry, first you must verify your identity. After verifying your identity, you will receive a case number code that you must enter into the Case Log in your Seller Central dashboard. You should then...
August 2, 2021
Tyler
Successful product positioning requires an integrated approach across departments and channels. The brand voice used should be consistent across all advertising campaigns, sales pitches, customer support emails, and on-brand product tours. It should also include messages in-product. In-brand messages can...
July 18, 2021
Tyler
The success of a brand extension depends on the resources and capabilities of the business. These resources include the company's financials, team capabilities, and key stakeholders. If resources are limited, the business can partner with another company to develop the...
April 11, 2021
Tyler
In the world of branding, brands play an important role in differentiating one company from another. Brands with a unique value proposition will attract more customers. Identifying core brand values is essential for creating a community and culture that customers...
March 7, 2021
Tyler
If you're looking for some tips on how to design a logo, look no further. These tips can help you create a brand identity that reflects the qualities of your business. Whether you're trying to promote a product or service,... Marketing
Startup
Trade Show
September 14, 2022
Kara Campos
Trade shows are a great place to advertise your products and services. The Melbourne Boat Show is one of the most important events in the marine industry. At the show, you can expect to see everything from diving and fishing...
January 3, 2022
Tyler
If you are a newcomer to fashion trade shows, it can be daunting. Once you get through the show, you need to relax and enjoy some drinks with new contacts. After all, first impressions count! While wearing the right fashions...
November 12, 2021
Tyler
When you are ready to design your exhibition booth, you must be mindful of your brand's image and its target audience. In addition to maximizing visibility, your booth should be aesthetically pleasing to attract new customers and attract potential clients....
August 9, 2021
Tyler
The annual International Vision Expo West will bring together more than 400 companies and ophthalmic professionals to celebrate the latest trends and technologies in the eyecare and eyewear industries. Featuring over 190,000 square feet of exhibition space, the conference will...
March 19, 2021
Tyler
If you're considering hosting your own virtual trade show, you've probably wondered how to get started. There are a few things to keep in mind. One, you need to know your target audience well. Using informational hotspots is an effective...