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Business

A Critical Analysis of the Impact of Evaluation on Campaign Effectiveness

December 5, 2024 Brody Logan

Evaluating campaign effectiveness is a critical aspect of optimizing marketing strategies. It provides invaluable insights into whether or not a campaign reaches its intended audience and influences brand perceptions. The evaluation process begins by setting SMART goals: specific, measurable, attainable,...

Business

The Importance of Budgeting in Business Finance

February 6, 2024 Brody Logan

The Future of Retail: Online Vs. Brick-and-Mortar

January 23, 2024 Brody Logan

Business

The Psychology of Consumer Behavior – Insights for Marketers

January 5, 2024 Brody Logan

The Power of Influencer Marketing for Businesses

December 27, 2023 Brody Logan

3 min read

Branding

Brand Positioning Strategies – Finding Your Unique Place in the Market

April 29, 2024 Brody Logan

The idea behind brand positioning is to establish an identity with consumers that matches your product or service when it meets their needs. What does the public think about your brand while fulfilling those needs? For example, a company practicing...

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Branding

Strategies For Building a Strong Brand Identity

August 18, 2023 Brody Logan

Building a strong brand identity takes time and strategy, but the payoff can be huge. Learn how to make your company stand out in a crowded market. Effective brand positioning requires moving the needle from how customers see your business...

3 min read

Branding

How to Apply For the Amazon Brand Registry

October 10, 2021 Tyler

To apply for the Amazon Brand Registry, first you must verify your identity. After verifying your identity, you will receive a case number code that you must enter into the Case Log in your Seller Central dashboard. You should then...

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Branding

How Product Positioning Can Help Your Business

August 2, 2021 Tyler

Successful product positioning requires an integrated approach across departments and channels. The brand voice used should be consistent across all advertising campaigns, sales pitches, customer support emails, and on-brand product tours. It should also include messages in-product. In-brand messages can...

2 min read

Branding

Brand Extension – Why Brand Extension Is a Good Idea

July 18, 2021 Tyler

The success of a brand extension depends on the resources and capabilities of the business. These resources include the company's financials, team capabilities, and key stakeholders. If resources are limited, the business can partner with another company to develop the...

3 min read

Branding

Brand Value and Brand Equity

April 11, 2021 Tyler

In the world of branding, brands play an important role in differentiating one company from another. Brands with a unique value proposition will attract more customers. Identifying core brand values is essential for creating a community and culture that customers...

4 min read

Trade Show

Navigating Trade Shows in a Post-Pandemic World

June 25, 2024 Brody Logan

Trade shows often provide a better arena in which to forge new relationships than networking banquets. But they also offer the drive for innovation and economic growth that such headline-grabbing events lack. Yet after COVID-19, corporate people were unused and...

3 min read

Trade Show

Preparation Tips for a Successful Trade Show Experience

March 27, 2024 Brody Logan

An exceptional trade show experience requires more than an attractive booth design and engaging digital technologies; it also calls for outstanding booth staff. Be sure to select team members with expertise in various areas so they can provide optimal answers...

2 min read

Trade Show

Trade Shows in Australia

September 14, 2022 Kara Campos

Trade shows are a great place to advertise your products and services. The Melbourne Boat Show is one of the most important events in the marine industry. At the show, you can expect to see everything from diving and fishing...

2 min read

Trade Show

How to Promote Yourself at Fashion Trade Shows

January 3, 2022 Tyler

If you are a newcomer to fashion trade shows, it can be daunting. Once you get through the show, you need to relax and enjoy some drinks with new contacts. After all, first impressions count! While wearing the right fashions...

2 min read

Trade Show

Creative Ways to Decorate Your Exhibition Booth

November 12, 2021 Tyler

When you are ready to design your exhibition booth, you must be mindful of your brand's image and its target audience. In addition to maximizing visibility, your booth should be aesthetically pleasing to attract new customers and attract potential clients....

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