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Branding

Neuroaesthetic Principles in Brand Design: The Science of Why We Fall in Love with Logos

November 14, 2025 Clair Norris

Ever find yourself inexplicably drawn to a brand? You see its logo, its colors, its website... and something just clicks. It feels right. Comfortable. Maybe even beautiful. Well, that feeling isn't random magic. It's neuroscience. Specifically, it's a field called...

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Branding

Branding for the Creator Economy: It’s More Than a Cool Logo

November 13, 2025 Clair Norris

Let's be honest. The creator economy is loud. Scrolling through any platform can feel like walking through a bustling, neon-lit market where everyone is shouting for your attention. In that chaos, how do you get seen? How do you get...

2 min read

Branding

Crafting a Cohesive Brand Experience Across Hybrid Physical-Digital Spaces

July 5, 2025 Clair Norris

Let’s face it—branding isn’t what it used to be. Gone are the days when a slick logo and a catchy tagline were enough. Today, customers glide between physical stores and digital platforms like they’re flipping channels. And if your brand...

3 min read

Branding

Strategies for Building a Purpose-Driven Brand in a Skeptical Market

July 4, 2025 Clair Norris

Let’s face it—consumers today are sharper, more discerning, and frankly, more skeptical than ever. They’ve seen brands jump on the purpose-driven bandwagon only to backtrack when profits dip. So, how do you build a brand that genuinely resonates without coming...

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Branding

How AI and Augmented Reality Are Shaping the Future of Branding

March 10, 2025 Clair Norris

In today's fast-paced world, brands aren't just selling products; they're crafting experiences. The emergence of artificial intelligence (AI) and augmented reality (AR) has reshaped the branding landscape, creating interactive, personalized, and unforgettable customer journeys. But how exactly are these technologies...

3 min read

Branding

Brand Positioning Strategies – Finding Your Unique Place in the Market

April 29, 2024 Brody Logan

The idea behind brand positioning is to establish an identity with consumers that matches your product or service when it meets their needs. What does the public think about your brand while fulfilling those needs? For example, a company practicing...

5 min read

Trade Show

Trade Show Lead Nurturing Automation: Your Post-Event Game-Changer

November 20, 2025 Clair Norris

You're back from the trade show. Your feet hurt, your voice is a little hoarse, and your suitcase is full of swag. But the real treasure? That hefty stack of leads—digital and otherwise—sitting in your CRM. Now what? Honestly, this...

5 min read

Trade Show

Sustainable Trade Show Booth Design: Building a Greener Presence

November 10, 2025 Clair Norris

Let's be honest. The trade show floor can be a monument to excess. Think about it: vast, temporary structures, shipped across the country, used for a few days, and then... what? All too often, they end up in a dumpster....

5 min read

Trade Show

Post-Pandemic Trade Show Safety: The New Rules of Engagement

November 9, 2025 Clair Norris

The trade show floor used to be a sensory overload in the best way. The low hum of a thousand conversations, the firm handshakes, the sheer density of people. But after the pandemic, that landscape shifted. Honestly, it shifted for...

2 min read

Trade Show

Post-Pandemic Trade Show Engagement Tactics for Hybrid Audiences

May 25, 2025 Clair Norris

Trade shows aren’t what they used to be. The pandemic didn’t just change how we attend events—it rewired expectations. Now, with hybrid audiences (part in-person, part virtual), engagement is a whole new ballgame. Here’s how to play it. The Hybrid...

4 min read

Trade Show

Navigating Trade Shows in a Post-Pandemic World

June 25, 2024 Brody Logan

Trade shows often provide a better arena in which to forge new relationships than networking banquets. But they also offer the drive for innovation and economic growth that such headline-grabbing events lack. Yet after COVID-19, corporate people were unused and...

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