To apply for the Amazon Brand Registry, first you must verify your identity. After verifying your identity, you will receive a case number code that you must enter into the Case Log in your Seller Central dashboard. You should then verify that the Trademark is currently active and not pending. Once you have verified your identity, you must complete the remaining steps to register your brand with Amazon. The process can take several weeks depending on your situation, but is usually completed in a matter of days.
Next, you need to upload a logo or image for your product. After that, you can submit your application. Before submitting your application, ensure that your logo or trademark is correctly spelled and capitalized. You also need to select a unique value for the Amazon brand name, because it will be the primary attribute for your products. Once you have submitted all the required information, wait for approval from Amazon. This process can take up to two weeks. If you are not approved, you need to fix any problems that were discovered during the submission.
To protect your brand from counterfeiters, you must register it. Brand Registry allows you to market your products on Amazon with greater ease. The program will help you control how your brand appears in search results. This is a valuable asset for private label FBA sellers. It can also increase the value of your private label FBA business. Among other things, it will ensure your customers are getting the real deal. Furthermore, registering your brand will give you peace of mind when customers buy your products.
If you are concerned that a counterfeit product is being sold on Amazon, you can report the violation from the Brand Registry dashboard. Using the brand registry allows you to deal with counterfeit products and listing hijackers directly, instead of having to contact the seller in person. Previously, you had to purchase the product from the counterfeit seller, then wait for Amazon to remove the listing. This took several days. Using brand registration will protect your brand and its reputation.
Once you’ve registered your brand with Amazon, you can customize your storefront with a customizable design. This will allow you to engage with your customers better. To create your brand website, Amazon’s intuitive store builder will allow you to choose multiple templates or customize your own. Using Sponsored Brand Ads to promote your brand will also help you increase traffic and brand awareness. The best part is that the whole process is completely free.
Before you can register your brand with the Amazon Brand Registry, you must obtain a government-registered trademark in each of the countries where you plan to sell your goods. The trademark must match the name of the product on packaging. If you are unsure of whether your trademark is eligible, you can contact a trademark lawyer to determine if it qualifies for the brand registry. Then, you should fill out the registration form to confirm your trademark.