The Authentic Brands Group LLC is an American brand management and licensing company with headquarters in New York City. Its portfolio includes entertainment, athletic, and apparel brands. The company licenses these brands and partners with other companies to create merchandise under their brands. The company is also responsible for the creation of licensed products, including apparel and accessories.
In today’s world, brand authenticity plays an important role in consumer trust. Consumers want to know that a brand is genuine and sincere, and authenticity helps companies stand out from the noise. Increasingly, consumers are using ad-blocking tools, anti-spam solutions, and other defense mechanisms to filter out non-genuine messages. Brands that focus on being transparent and genuine will be able to take advantage of social media platforms and word-of-mouth marketing to connect with consumers emotionally.
Authentic Brands Group LLC manages global brands spanning the entertainment, sports, and lifestyle industries. The company facilitates partnerships with key accounts in all retail channels to create original and immersive experiences. The company owns more than 50 consumer brands and works to enhance the equity of each brand through innovative marketing programs and partnerships with leading manufacturers.
The most authentic brands share personal values. They embody the values that customers value. They are true to their mission and stand behind their products. As a result, consumers are more likely to buy from companies that are authentic. In addition, an authentic brand helps businesses achieve their goals. They can attract new customers and grow.
The new investors will continue to work closely with the company’s management team, focusing on international expansion. They will also retain their seats on the board. The two companies plan to work together closely in the future to ensure the success of Authentic Brands. In addition, BlackRock and HPS will continue to hold equity positions. Shaquille O’Neal and Simon Property Group are also expected to remain as investors.
Authentic Brands Group is planning an IPO. Upon completion of the IPO, the company could be worth up to $10 billion. The company currently owns several retailers and licenses more than 30 brands. Among its brands are Forever 21, Barneys New York, Nine West, Brooks Brothers, and Lucky.
Founder Hamdi Ulukaya is also a philanthropist. He gives back to the communities in which he operates, and this has helped his company become one of the most authentic brands on the market. The company also has a large customer base and is growing fast. In 2016, the company’s sales surpassed Yoplait, which is considered the market leader in Greek yogurt.