Brand Positioning Strategies – Finding Your Unique Place in the Market

The idea behind brand positioning is to establish an identity with consumers that matches your product or service when it meets their needs. What does the public think about your brand while fulfilling those needs?

For example, a company practicing differentiation strategy will market its original solutions to timeless problems; however, it will still use craftsmanship, performance and resource criteria as competitive edges for gaining market share.

Focus on Value

Differentiating itself from competitors and appealing to customer needs directly are two things a product can do by following brand positioning strategies. To achieve this, you must identify your target market, unique selling proposition (USP) and rivals.

Price differentiation is one of the ways through which you can stand out against other players in the same field. You may present your item as the cheapest alternative available which will convert many price-conscious buyers into customers with ease. On the other hand, quality-based positioning strategy seeks to attract clients who value excellence in what they buy: these involve small-batch production runs using sustainable materials of highest grade coupled with superb craft workmanship among others.

Problem orientation tactics for differentiating brands also include using innovative problem solving approaches not used by competitors so far – Dove has successfully employed this method in raising awareness about self-acceptance through celebrity endorsements and social media campaigns.

Make it Easy

Easy-to-understand brand positioning strategies aimed at target audience simplicity should be formulated as they build recognition for brands and differentiate them from their competitors too. Identifying competitors effectively could be done through such means as keyword research or sales teams’ input in conducting market analysis; interviewing focus groups/consumers regarding what they like/dislike most about competitor products/services then running competitive analysis based on findings obtained etcetera.

Quality based approach might emphasize on craftsmanship or any other unique feature(s) inherent within a given product/service that sets it apart from competition due to its superior quality levels. This is most applicable when dealing with premium priced items having very strict production standards or higher price points altogether.

Competitor-based aggressive strategies for positioning brands can involve positioning your product/service as an answer to another product’s weakness – poor performance; customer service problems etcetera. Such tactics work well with B2B technology solutions which enable clients solve their challenges better than other similar offerings in the market.

Make it Personal

Beyond just telling people about what you sell or do, brand positioning strategies should aim at creating such a customer experience with your offering that will leave them feeling like there is no other alternative worth considering but yours alone thus building loyalty towards it even more vis-à-vis rival brands.

To create positive perception of your brand among consumers, you must establish emotional connection points between them and yourself on individual level where possible. For instance, Dove uses real people in its advertisements while Nike employs celebrity endorsements for their products.

This approach works best nowadays because many individuals express themselves through videos uploaded onto social networking sites like YouTube or Facebook; therefore identifying which segments of the market respond well to this kind of messaging would enable development of messages designed to foster attachment to the brand among such groups. Moreover, having clearly defined position prevents commoditization i.e., competing solely on price leading to decline in profit margin – something that will boost bottom-line growth for organizations.

Make it Relevant

Brand positioning plays a very important role in marketing. It tells you how to differentiate the company from its competitors so that you can articulate what is unique about your product or service better and avoid misrepresentation on social media which 57% of marketers are afraid of.

Brands should own a share of mind such that whenever people are asked about a soda brand, they say Coke or when it comes tissues Kleenex comes to their minds first.

To make them effective, brand positioning strategies must be relevant with respect to target markets. One way of achieving this is by conducting marketing surveys or seeking feedbacks from current clients. These survey findings can be used as basis for creating brand benefit ladders and statements showing off products or services while communicating their worth concurrently; also, one may use template for branding maps in this case.